PRICING

Go at your own pace.

Evaluate for free. You only pay when you decide to go further.

Is your idea worth pursuing?

Discovery

Free

  • ✦Full idea analysis across 5 key dimensions
  • ✦Key strengths, weaknesses and risks
  • ✦Existing competitors and alternatives
  • ✦Strategic verdict and recommended next steps

What could this idea become?

Idea Lab

£12 · one-time

  • ✦Deep analysis of your idea's weaknesses
  • ✦Market opportunities and customer needs
  • ✦Strategic improvements and positioning
  • ✦Alternative ideas worth exploring
  • ✦A concrete plan to strengthen your concept

Build your company with Archer

Recommended

Founder

£39 · / month

  • ✦Everything in Idea Lab
  • ✦A personalised, step-by-step roadmap
  • ✦Guided tasks and milestone templates
  • ✦AI-generated business documents and business plan
  • ✦A workspace that keeps your entire project organised
  • ✦Weekly 1:1 with the expert you need
  • ✦Personalised learning and execution guidance
  • ✦Collaboration with your co-founders
Evaluate my idea for free

then choose the plan that fits.

No account or card needed to evaluate your idea.